Design Principles - Task 2

Week 3-Week 5
Lim Jun Teng/ 0362890
Design Principle / Bachelor of Design (Hon) in Creative Media
Task 2

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INSTRUCTION

LECTURE SUMMARY:

Topic 6: Visual Analysis

VISUAL ANALYSIS is a methodology for comprehending design, emphasizing the examination of visual elements and principles. Strictly defined, it involves describing and explaining visual structure solely for its intrinsic value. Integral to visual literacy, this skill aids individuals in discerning and critically interpreting images across various contexts, be it in a museum, on social media, in entertainment, advertising, or the news.

HOW VISUAL ANALYSIS OPERATES:

PHASE 1: OBSERVATION

Observation entails closely scrutinizing and identifying the visual elements of a design without prior knowledge. Describing these elements thoughtfully and precisely in one's own words is crucial. This phase involves looking, thinking, and articulating observations effectively.

PHASE 2: ANALYSIS

Analysis prompts reflection on observations, leading to statements about the work based on evidence. Consideration is given to how identified visual elements converge to establish design principles, influencing the overall impact on the viewer. Understanding the interplay of elements and applying acquired knowledge of design principles is key.

PHASE 3: INTERPRETATION

In the final phase, observations, descriptions, and analyses are melded with factual information from trustworthy sources, including details about the design work and, in some cases, the designer, as well as historical context. This phase seeks to uncover the meaning and purpose behind the design, providing a comprehensive understanding of its creation.

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Chosen Artwork: 

Title of art/design work : Zero-hunger

Artist’s/designer’s name ：Janelle Hales

Source link :  https://pin.it/63YxraNFs

Visual Analysis :

Phase 1: Observation

This hunger poster employs a clever concept, transforming a fork into a prison cell that hinders a person from eating. This visual metaphor symbolizes the irony of a tool meant for nourishment becoming an obstacle. The color scheme and arrangement of elements contribute to the design's clarity and attention-grabbing features. Overall, the poster aims to draw attention to the issue of hunger, provoking contemplation on its profound implications through symbolism and design principles. The straightforward design ensures widespread understanding of the message.

Phase 2: Analysis

The composition demonstrates symmetrical balance, with contrasting elements positioned symmetrically, achieving visual equilibrium. The design incorporates eye-catching elements, notably the fork representing the essence of meals. The color palette is simple, with black effectively toning down the brightness of orange, giving the overall presentation a more stable feel. This combination emphasizes creating dominance and focus in the design. The poster, through bright orange and the fork's elements, highlights their leading role in the composition.

Phase 3: Interpretation

Merging observations with additional context, the meaning of the poster becomes evident. The poster's purpose is to draw attention to the irony of a fork becoming a barrier to food, creatively addressing the issue of hunger. The title carries significant meaning, advocating for those deprived of three adequate meals. It serves as a potent visual message, aiming to inspire reconsideration and improvement of societal gaps. The core idea is to eliminate global hunger by 2030 through sustainable agriculture, food systems, and global cooperation. This involves efforts to enhance agricultural productivity, improve food supply chains, reduce waste and losses, and address social inequalities, ensuring everyone has access to sufficient, safe, and nutritious food. The entire initiative strives to create a more equitable and sustainable global food system through promoting sustainable development and social inclusiveness.