Design Principles — Task 3
Week 6-Week 8
Lim Jun Teng/ 0362890
Design Principles / Bachelor of Design (Hon) in Creative Media
Task 3
INSTRUCTION
Week 6/ Task 3: Design
Task 3 recap/Instructions:
1. Find some visual references (cite the sources) that inspire your own ideas.
2. 3-5 sketches (manual/digital) of your own ideas
3. Final design in A4 size, JPEG
4. A rationale, in about 150-200 words, explaining/defending the decisions made in your design, the meaning/purpose of the design and the design principles that are found in the design.
Refrences:
I extended my search on Pinterest and found some images to use as references. I realized that many artists incorporate utensils as props, such as spoons and forks. These items, originally intended to facilitate sustenance, have now transformed into instruments that inflict harm upon humanity.
Sketches ：
This is all my sketches that I done.
Sketches 1 :In the dimly lit room, a newborn baby takes its first breath. The air is heavy with the scent of poverty—the worn-out blankets, the cracked walls, and the tired eyes of the parents. The baby’s cries echo through the small space, a desperate plea for nourishment.
Outside, the world continues its hustle, unaware of this tiny life struggling to survive. The family’s meager income barely covers the essentials, leaving no room for luxuries like nutritious meals. The mother’s tear-streaked face reflects both exhaustion and determination. She cradles her child, whispering promises of a better future.
The baby’s tears fall, not from pain, but from hunger. Each droplet carries the weight of unmet needs, of dreams deferred. The room may lack material wealth, but it brims with love—a fierce love that will fight against all odds to ensure this child’s survival.
And so, in the quiet of that humble abode, the baby’s cries blend with the rhythm of resilience. The tears become a silent prayer, a plea for sustenance, and a testament to the strength of the human spirit.
Sketches 2 : --will explain at "final outcome" --
Sketches 3 :This poignant pencil sketch portrays the stark contrast in food access between the affluent and the less fortunate. The two individuals—one savoring a juicy burger with clearly defined layers, the other eating the remnants left on top—symbolize privilege and scarcity. The closed eyes and tilted heads suggest the universal pleasure derived from delicious eats, yet the unequal distribution of food resources remains evident. The text at the top right corner hints at a broader collection of sketches, emphasizing the artist’s exploration of societal disparities.
sketches 1&2
sketches 3
Progress of final outcome ：
First I start my artwork with protagonist that is the fork and hand.
After that I done the shadow and the background with gradient colour and some blood
Final Artwork：
In a poignant visual metamorphosis, the unassuming fork, once a utensil for sustenance, now embodies both anguish and optimism. Its prongs, once laden with nourishment, have transformed into instruments of anguish, penetrating the essence of human existence. Like a prison, the fork ensnares individuals, symbolizing the widespread hunger tormenting millions globally. However, within this somber depiction, there echoes a plea for action—a cry for transformation. Let us not wield our forks as weapons, but as agents of change. Together, we possess the power to alter the course of events, ensuring that no one goes to sleep on an empty stomach.
Fork: The existence of this fork is actually ironic. Its purpose was originally to enable human survival, but unexpectedly, it can also destroy a person's life.
Hand：The four hands also symbolize the meaning of the three major races in Malaysia along with the minorities. It represents that all of us are striving to survive, working together to prevent famine. Therefore, we are striving to take the fork away from people.
Monster: Famine means devil. The devil is trying to take people life.
Jail: Represents humans being confined within, just as the fork tightly traps them until they can no longer survive
Unity: This composition unifies elements into a coherent whole, emphasizing collective impact.
Alignment:
Rules of Third :
Feedback : Before meeting with Mr. Charles, the main focus of my artwork was positioned towards the left. Mr. Charles suggested shifting the overall center towards the middle to prevent it from appearing too empty. Another aspect that needed adjustment was the background image of the prison. Initially, I had filled the entire left side of the background with the prison, but Mr. Charles noted that it resembled more of a cage than a prison. He recommended arranging the prison elements in a single row to achieve a more clear and streamlined appearance.
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