Brand Corporate Identity / Task 1

Week 1 -3
Lim Jun Teng / 0362890
Brand Corporate Identity / Bachelor of  Design (Hon) in Creative Design 
Task 1 : Breaking Brand

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INSTRUCTION

Lectures

Lecture 1: Introduction

Brand Corporate Identity focuses on maintaining a brand's visual integrity. This module introduces students to the fundamentals of identity design and the effective use of symbols in visual communication.

"A symbol is a mark, sign, or word that indicates, signifies, or represents an idea, object, or relationship."

This module aims to introduce students to the basics of identity design, covering the analysis of established brands and mastering the processes involved in brand creation.

Lecture 2: Brand

The term 'brand' often causes confusion. While many brand and marketing experts, as well as senior designers, have a basic understanding of what a brand entails, many designers may still find themselves perplexed.

What is a Brand Identity?

Brand identity often refers to the "gut instinct" or the image and messaging associated with a product, service, organization, or person. While this gut feeling is one aspect, the other crucial element is its 'visual identity.' Visual identity helps manage the message, image, or gut feeling. Brand identity encompasses all elements a company creates to portray the right image to its customers.

What is Branding?

"Branding is the process of giving meaning to a specific organization, company, products, or services by actively creating and shaping a brand in consumers' minds. It is a strategy designed by organizations to help people quickly identify and experience their brand and give them a reason to choose their products over the competition's."

Branding can be achieved through:

- Brand definition: purpose, values, promise

- Brand positioning statement: what your brand does, who your target is, etc.

- Brand identity: name, tone of voice, visual identity design (logo design, color palette, typography)

- Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps

- Product design

- Sponsoring and partnerships

- In-store experience

- Workspace experience and management style

- Customer service

- Pricing strategy

Benefits of Branding:

- Helps to stand out in a saturated market

- Gives you credibility

- Allows you to charge what you are worth

- Leads to customer loyalty

- Encourages returning customers and referrals

- Ensures consistency

- Attracts your ideal clients

- Saves money and time

- Boosts confidence in your business

- Facilitates the introduction of new products/services

- Provides a clear strategy for moving forward

What is a Designer's Role in Branding?

Designers are part of a larger network of individuals collaborating to give voice and form to the brand. There can be no brand without the skill sets a designer brings to the table. The visual identity that a designer creates constitutes the face of the brand.

A designer's role is to give form to the content, strategy, and messaging. This involves researching the client's history, understanding the target market, and developing a trademark.

To ensure message consistency, a 'design program' is necessary. This program ensures that a visual identity is developed coherently and cohesively across the organization's or person's products and services.

Lecture 3: Types of Marks

Term: Logo

The term 'logo' is short for logotype. It became popular because it sounded cool, but often what people mean is a trademark, whether it's a logo, symbol, monogram, emblem, or other graphic devices.

A logo is commonly understood to be a symbol made up of text and images that identifies a business, service, product, or person.

Task 1 : Breaking Brand

I form a group with Tiffany and we deicide to study with Pandora