Packaging and Merchandising Design - Task 2

Week 7- 10
Lim Jun Teng / 0362890
Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media
Task 2

---

INSTRUCTION

Week 4- Week 10

Task 2-Innovative Packaging (Collaboration project with School of Biosciences)

This is a collaboration project between the Design School and School of Biosciences. Students from SBS has developed food in their previous semester and in need of packaging design for their product.

In this project, students will be required to create a new packaging design based on a collaboration project. The project aims to develop students' skills in creating and designing suitable packaging that reflects the product and its target audiences.

Objective

The objective of this project is to encourage students to use their critical thinking skills and design skills to create packaging that effectively communicate the brand message and are aesthetically pleasing.

Requirements

The task is to propose and produce a packaging design for a selected project from SBS and Business School. The packaging should be able to communicate and marketable in the local or international market. The design should communicate the benefit of the product and you may require to creating the brand for the product.

Product Name:

MycoMeat

Description:

This product shows great promise in creating a new type of mushroom-based burger patty. It addresses environmental concerns and meets the needs of health-conscious consumers, especially those in Generation Z. Through careful recipe development and taste tests, it's clear that MycoMeats offers a unique savory flavor and health benefits from using whole shiitake and shimeji mushrooms.

The Brand:

Introducing MycoMeats, the mushroom-based burger patty that’s revolutionizing healthy eating. Crafted from mushrooms, MycoMeats is low in fat, good source of protein, and packed with dietary fibre. Enjoy a delicious, guilt-free burger experience that’s as nutritious as it is tasty. Perfect for those seeking a wholesome alternative to traditional meat patties, MycoMeats brings the best of nature to your plate

Progress

Moodboard

Before I started my design I done some research.

Concept:

Clean and Simple Layout / Bold Typography / Natural Color Palette

Materials:

Eco friendly clear bag

Food grade paperboard

Sketches

After research I have the clearest direction to done the work, so I start my sketches

Digitization

This is my first design of MycoMeats's packaging. I received some feedback from Mr.Shamsual said that this design is to aesthetic looks not really realistic is not too interesting.

So I start my 2nd design of the packaging this design look so weird and I realise that color pallate is bored.

After all the feedback I have done the final design of MycoMeats's packaging. Its look more interesting can attract people eyes.

Final Artwork

Digital Flat (Front)

Digital Flat (Back)

Dieline

Mockup

Final Presentation Slide

---

Reflection

In the Packaging and Merchandising Design course, I had the opportunity to design packaging for the Myco Meat brand's vegetarian burger patty. This experience was particularly enriching because it involved collaboration with food science students, allowing us to integrate both design and scientific perspectives. Working with the food science students emphasized the importance of interdisciplinary collaboration. Their insights into the nutritional and preservation requirements of the Myco Meat patty helped inform our design decisions, ensuring that the packaging not only attracted customers but also maintained product quality. We learned how to balance aesthetics and functionality, ensuring the packaging was both visually appealing and convenient for consumers. Sustainability was a key focus of the course, and we explored various eco-friendly materials and printing techniques to minimize environmental impact. This was particularly relevant to Myco Meat, as the brand positions itself as a sustainable alternative to traditional meat products. Understanding consumer behavior and preferences was also critical. We conducted market research to identify target demographics and their expectations, which guided our design choices, such as color schemes, typography, and messaging. One challenge we faced was ensuring that the packaging design aligned with both marketing goals and the practical requirements of the product. Regular feedback sessions with instructors and food science students were crucial in overcoming these challenges and refining our designs. Overall, this course was a valuable experience that enhanced my skills in packaging design and collaboration, preparing me for future interdisciplinary projects in the design field.