Final Complication & Reflection

Week 1 -14
23.9.3024 -10.12.2024
Lim Jun Teng / 0362890
Creative Brand Strategy / Bachelor of Design in Creative Media 

 

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Instruction

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Previous Task

Task 1 link：Task 1

Task 2 link：Task 2

Task 3 link：Task 3

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Task 1A:

Task 1B:

Task 2:

PPT Slide Link(PDF) : ppt slide

PPT Slide Link(PPT) :Ppt Slide

Task 3:

PPT Slide Link :Task 3

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Reflection：

Completing the CBS course has been an enlightening journey, significantly enhancing my understanding of branding, design, and how to refine a project to meet both strategic goals and audience expectations. Through this experience, I have learned the importance of a well-researched foundation, incorporating market trends and consumer insights into design concepts. This approach has not only helped me create more compelling and relevant branding but also made my strategies more persuasive and credible.

One key takeaway is the need for a balance between consistency with existing brand identity and creative flexibility. Initially, I focused too heavily on maintaining brand consistency without fully considering the potential for innovation and evolution. Over time, I learned to incorporate new elements—such as photographic features in packaging—that added depth and dimension while staying true to the brand’s core values. This process taught me the value of experimenting with different concepts and being open to adjustments based on feedback.

Another important insight was the necessity of clear, concise communication. In one of my designs, I initially included too much text, which overwhelmed the viewer. By simplifying and focusing on core messages, I made the design more engaging and effective, reinforcing that good design isn’t just about aesthetics—it’s about conveying information clearly and effectively.

Throughout the course, I also developed a deeper appreciation for the details that contribute to a seamless user experience, such as navigation and functional consistency across platforms. Small adjustments, like ensuring a navigation bar on every page or aligning promotional video fonts with the overall design, were crucial in enhancing the overall cohesion and professionalism of the project.

Ultimately, this course has taught me the importance of being adaptable, open to feedback, and willing to iterate on my ideas. It has reinforced the value of strategic thinking, user-centered design, and the ongoing process of refining and improving my work. These experiences have equipped me with the skills to execute a cohesive, impactful brand strategy, and I feel more confident in my ability to approach future projects with a well-rounded and thoughtful perspective